Wan Chi on 01 Apr 2015 05:33:32
Scenario: When filtering in PowerMap the user can acutally see the exact figure of a KPI valid for the selected regions or lock the amount to see the spread..
This can be usefull for selecting marketing target areas.
Example 1: Imagine this KPI to be the Number of expected responses from households with a income of 60K plus. We want to target at least 10000 households. In which eare do you want to focus your campaign?
Example 2: Customer has a buget of $500000 to spend on spread of sales brochures for pensioners. Customer sets in the limit of the measure to $500000 and seleccts an area on the map. A heatmap shows how effective this investment will be.